About Us · SEO Strategists

An SEO agency Pakistan founders trust for revenue — not rankings.

We’re NextGen Business Solutions — an award-winning SEO company Pakistan and global brands choose for measurable organic growth. Operating under our UK-registered parent CRAZE LTD, we combine Pakistani SEO talent with international governance to deliver search strategies that grow your bottom line.

Our Story

Built by SEO operators, not salespeople.

SEO Strategists started in 2016 in Gujranwala with one belief: most agencies sell rankings, but founders pay bills with revenue. We set out to build the SEO company Pakistan businesses could actually trust — one that ties every campaign to sales, leads, or sign-ups, and reports on what really moves the needle.

Today, we’re a team of 40+ SEO specialists, content writers, link builders, and developers serving 1,200+ brands across Pakistan, the UK, US, UAE, KSA, and Canada. Our UK incorporation under CRAZE LTD gives international clients the contracts and governance they expect, while our Pakistani delivery team keeps quality high and pricing fair.

From scaling Pakistani D2C brands above Daraz, to helping UK agencies extend delivery offshore, to ranking SaaS products globally — we’ve seen what works in search, and we’ve stuck with white-hat fundamentals through every algorithm update since 2016.

🇵🇰 Gujranwala HQ 🇬🇧 UK Registered 💼 NextGen Solutions 🏆 CRAZE LTD
🇵🇰 PK HQ 🇬🇧 UK
1200+
Brands served across 6 countries
312%
Avg. organic traffic growth
10+
Years of SEO & marketing
23+
Industry awards & wins
Our Values · What We Stand For

Four principles that shape every campaign we ship.

These aren’t slogans on a wall. They’re the filters we run every decision through — from how we price a retainer to which links we’ll never build.

💰

Revenue first

Every metric we track ladders up to revenue, leads, or sign-ups. Rankings without conversions are just vanity charts.

🛡

White-hat only

No PBNs, no spun content, no sketchy shortcuts. We follow Google’s Search Essentials to the letter — your domain stays safe.

📊

Radical transparency

You see everything: the work shipped, the keywords moved, the revenue attributed. No black boxes, no smoke and mirrors.

🤝

Long-term partnership

SEO compounds. We’re not chasing 30-day wins — we’re building organic engines that keep paying you back for years.

Our Journey · Milestones

From a Gujranwala office to a global SEO operation.

The short version of how we grew — and a few of the moments that shaped the agency.

2016

Founded in Gujranwala

NextGen Business Solutions launches with three people, two clients, and a stubborn belief that SEO should drive revenue.

2019

First international clients

UK and US brands start signing on for offshore SEO delivery. Our first 100-brand milestone hits the wall.

2022

CRAZE LTD incorporated

UK parent company set up to streamline contracts and billing for international clients across the UK, EU, and North America.

2025

1,200+ brands served

Now serving brands across 6 countries with a 40-strong team specialising in SEO, content, link building, and paid search.

Our Mission

To be the SEO partner founders actually recommend.

We measure success by the number of clients who refer us to their peers — not by trophies or impression counts. Every retainer we sign starts with one question: what does winning look like for your business?

  • Tie organic SEO directly to pipeline and revenue, every month
  • Make our reporting so clear, founders can run it themselves
  • Keep Pakistani SEO talent at international quality standards
  • Stay small enough to care, big enough to deliver at scale
Our Promise

If we can’t move the needle, we’ll tell you in month one.

No long lock-ins, no hostage-style contracts. If our 90-day forecast says SEO isn’t the right fit for your business right now — we’ll say so on the discovery call, before you ever sign.

Talk to our team →
Ready to grow?

Let’s talk about your organic growth.

Book a free 15-minute discovery call. No pitch, no pressure — just a clear walkthrough of what’s holding your site back on Google and what we’d do about it.

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